In crafting this logo concept, the client expressed a preference for a book theme and shared her previous daycare logo as inspiration, although she was open to new ideas. The key requirements were incorporating a book illustration and utilizing the color blue. As I delved into exploring concepts, I recognized the importance of presenting a book-centric option, but I also wanted to provide alternatives that harmonized well with the company name.
To align with her vision, I recreated her color palette, introducing a range of blues to add depth. The resulting logo variations are versatile, and suitable for a wide array of marketing scenarios, both in print and digital formats. This approach ensures flexibility and adaptability to different promotional contexts.
